How to Disrupt the Global Market

Whitney Mendoza
2 min readFeb 8, 2021

Last month, we all heard about this “little” story in the news.

Let’s call it “Gamestonk”. Reddit Rampup. Robinhood Revival.

By the time January closed out, shares of GameStop skyrocketed with a 1,625% gain and membership in the Reddit forum had tripled to 6.5 million (in just 1 week).

All because “a band of amateur traders on r/WallStreetBets aimed to bid up heavily shorted stocks “to the moon,” creating massive short squeezes.”

Now — I’m not here to take sides. Only to show you the power of community.

If you didn’t believe it before, now you know: with the right community, it is possible to go viral — beyond the “initial worth” of any post or project.

If you have the right community

  • to trust in what you have to offer (and your ability to fulfill it)
  • to view you as the expert in a given subject matter
  • to listen to what you have to say (and you listen back to them)

…you can gain the attention of Elon Musk, Gary Vee, Jordan Belfort … fill in the blank.

Get enough people engaging with your content, and your views skyrocket.

Your post continues to populate at the top of news feeds.

People keep coming back for updates.

What you do with that attention is within your power.

But in order to gain it — and keep it — you must communicate.

And band together in community.

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Whitney Mendoza

Managing Partner at Liger Partners. Co-founder. From strategy to execution, I represent brands in both the digital and physical realms via marketing and social.