Greenlights

Whitney Mendoza
1 min readFeb 1, 2021

Greenlights say yes and give us what we want.

Greenlights can also be disguised as yellow and red lights.

They say no, but sometimes give us what we need.

-Matthew McConaughey

I’ve always appreciated both the simplicity and complexity of Matthew’s mindset.

Something works out to your advantage? A greenlight — confirmation you’re on the right path.

Or take his view on “something to chase.” See yourself as your own hero 10 years down the road. A challenge to always become a better you than you were yesterday.

I’m fresh off Matthew’s new book GREENLIGHTS which is all about making those greenlights easier to catch.

As you get the timing right — you learn how to hit greenlights 99% of the time.

Are you seeing that beautiful green color flash when it comes to your marketing?

  • It’s a post that received more likes than all the rest.
  • It’s a DM from a connection requesting a virtual meeting.
  • It’s a call back.
  • It’s more sales.

If you’re catching more red lights, send me a DM.

I’ll show you the way ahead and make your marketing alright, alright, alright.

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Whitney Mendoza

Managing Partner at Liger Partners. Co-founder. From strategy to execution, I represent brands in both the digital and physical realms via marketing and social.