Last month, we all heard about this “little” story in the news.

Let’s call it “Gamestonk”. Reddit Rampup. Robinhood Revival.

By the time January closed out, shares of GameStop skyrocketed with a 1,625% gain and membership in the Reddit forum had tripled to 6.5 million (in just 1 week).

All…


Greenlights say yes and give us what we want.

Greenlights can also be disguised as yellow and red lights.

They say no, but sometimes give us what we need.

-Matthew McConaughey

I’ve always appreciated both the simplicity and complexity of Matthew’s mindset.

Something works out to your advantage? A greenlight…


“This is my life and these times are so hard … success is my only option, failure’s not.”

— Eminem, Lose Yourself

Love him or hate him, Eminem is a genius.

I was reminded of his creativity during a recent training session some of us Ligers attended with Sales Arbiter.


“I wish there was a way to know you’re in the good old days before you’ve actually left them.” — Andy Bernard, The Office

You might be feeling this quote right about now.

Ah — the days when we could go where we wanted, when we wanted to see whomever…


Back in my school days, I was a cheerleader. (I know that answers questions for a lot of you…)

I put my heart and soul into practice and into every game. …


I love Menchie’s Frozen Yogurt.

The fun process of selecting your base flavor, sprinkling on toppings, swizzling warm caramel sauce as the finishing touch.

During one of my recent visits to this “yogurt heaven” I noticed a grandmother trying to dispense warm Hershey’s Chocolate Syrup onto her grandson’s heaping bowl…


“I must learn to be content with being happier than I deserve.”

Your customers are like the characters of “Pride and Prejudice.” You know the book-made-movie… the good one — with Keira Knightley, Donald Sutherland… and Matthew Macfadyen as Mr. Darcy.

Let me break it down for you:

Mrs. Bennett…

Whitney Mendoza

Managing Partner at Liger Partners. Co-founder. From strategy to execution, I represent brands in both the digital and physical realms via marketing and social.

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